Why Gmail for mobile is so bad

Because access to your product is just as, if not more important than the product itself.

To get to Gmail on my LG phone I first I discovered via my computer browser (here) that I must go to m.google.com. So far this was alright, except that this is an entirely new concept to Google. Until recently their mobile URL was http://www.google.com/xhtml.

After navigating to m.google.com I select Gmail from the menu and boom! I am supposed to be there, right? Well, no, actually. Instead I get to a page with some confusing messaging:

The 1st message is a link that reads "Visit Now". And if I click on that link I get to the Gmail login page.

So my question is WHY not just take me there in the first place?!

The 2nd message is "The Gmail application does not work on your phone, however you can access Gmail on the go by using the web version." Hmm...

a) Then why show me the "visit now" link?
b) Then how come the "visit now" link does work for me?
c) If the mobile version does not work, then why would the web version work on my phone?
e) Why not just take me to whatever version works in the first place?!

In short I should be able to access Gmail in two simple ways:

1. By going to m.google.com and selecting Gmail. That is all. Redirection works well on mobile browsers too.

2. By navigating directly to m.gmail.com. The Web site should not give out the URL m.google.com/mail like it does now. It is simply too long to type into a small mobile device.

It's all quite simple, isn't it?

Is SMS dead?

Two weeks ago Google shut off its free SMS platform to 3rd parties (the one that powered Infinite SMS on the iphone). Days earlier Google had also shut down Dodgeball, the SMS powered location based social app. One might conclude from this that the services were unpopular. Instead, the real problem was just the opposite; and the fact that Google was paying for each tiny message.

Unfortunately, unlike with most technologies, when it comes to SMS the marginal costs do not necessarily shrink with higher usage. This economic problem is caused by the operators (outside of the US) and SMS aggregators (in the US) who can afford to demand applications to pay a price for reaching their subscribers.

With the rise of new open platforms the current SMS model will begin to deteriorate. Platforms such as the iPhone are paving the way for other means to reach users without having to pay a toll to the operator or aggregators. Another important trend is the growing popularity of flat data plans. These are gradually being adopted and marketed by operators to expand their more advanced premium services and content (ah, the irony).

But getting real... there is still a long way to go.

Today SMS is still the optimal way to reach a really wide mobile audience. In the US for example, mobile users with data plans who are able to reach their favorite applications via mobile web are just about 60 million. In contrast, almost all mobile users (over 200 million of them) can be reached via SMS. This gap is even greater in emerging markets, where Mobile Web penetration can be as low as 3%, while SMS is over 90%.

So to answer the question... it's getting closer and closer, but it has a long while to go.

It is not just about the outcome of the 700 MHz auction

The incumbents triumphed. The FCC collected $19.59, almost twice what they had projected. And nothing has really changed. Well, almost nothing...

Some deem Google's congratulatory message to the auction's winners as somewhat of a concession speech. I, however, am inclined to believe that the under performance of Google during the 700 MHz spectrum auction could not be accidental.

For one thing all of the upfront posturing and lobbying did help put conditions for an "open network" on the much coveted C block.

The Google threat probably also caused the large incumbents to dish out more cash than they would have had to otherwise. Google did bid $4.6 Billion early during the auction. At the end Verizon wound up dishing out a whopping $9.63 Billion, while AT&T dished out $6.64 Billion.

There could also exist the realization on the part of Google that the best way forward for Android is not through a mobile network of its own (i.e., limited devices), but rather through collaboration with the incumbents. This would potentially, and depending on how smart it continues to play the game, give it a much wider footprint.

So rather than being disappointed I'd much rather focus on the promising changes this whole melodrama has brought about:

1. Various operators, including Verizon, have expressed the acceptance of Android
2. AT&T and Verizon announced a move towards open access
3. This week Verizon hosted its first and historical open development conference
3. Verizon released its first open access device specifications today

Let's keep in mind that just one year ago these events were simply unimaginable.

Incumbent Beware

One might expect that especially given the recent announcement of Google's I/O Web Forward open source conference during which Android will likely take the front stage, Verizon Wireless would be building some serious buzz around its own Open Development conference.

Rule number one: make sure that the main link on your press release works!! Yup, you know that link that points to all of the details about the thing you are announcing? Make sure the page is up especially if the conference is only but two days away (and the hot shot new entrant is stealing your thunder)!!!

So much for the anticipation... Hmm... although perhaps someone got an early start on that maintenance window...

On the other hand, here are the deets on Google I/O:



When: May 28-29 2008
Where: San Francisco @ West Moscone
Early Bird registration is $300
Attendee Registration is $400
And they even have the very generous gesture to offer student passes for just $50 each.

Why? (as if a reason was needed) An opportunity to see all of the best of Google's developers talk about all of Google's development platforms. Need I say more?

Regarding Verizon's open development conference, which is supposed to start this week on the 19th, I've been combing the Web for details today without much success. As soon as I find more information I'll be sure to post it.

Auction: Today Ends at $11.6 B

Auction Day 4 Summary

This is what the little cash cow looked like at the end of yesterday's rounds.

This morning, after round 14 the tally was up to $10.2 Billion (ch-ching!).

The other news is that at last one bid has been made for block D. The bid came in just under $0.5 Billion. This block is the one the FCC has mandated it must be shared with a national public safety communications network.

Auction - Day 3 Results

Less than $4 Billion away from the government's initial goal.

When the auction will be over is hard to tell. And there are two certain parties that will go head-to-head until the very end. The government's original goal of $10 Billion might turn out to be a very conservative target after all.

I am just hoping the European 3G licenses saga isn't about to happen again.

700 MHz Spectrum Auction Bid Tracker

It's day three of the auction. I've started tracking the amoung of $ the federal government will raise in the auction. Selling air sure is a nice business to be in!

Bidders will not be disclosed until the end of the auction, but Google, Verizon Wireless, and AT&T are reportedly in the race, having qualified for it prior to the start of the auction.

My Location: Google is Not Always Watching Me over the Airwaves

Google surprised us again this week with yet another bold announcement. With My Location Mobile Maps will be able to tell you where you are. But fear not, big-brother or stalker phoebes. In contrast to Google’s free WiFi service, Mobile Maps has made the very intelligent decision to not bother to know where you are. All My Location knows is an arbitrary identification number (not your MDN, which is your seven digit phone number) that is associated with your mobile device.

The challenge for operators is that whether their LBS platforms provide anonymity or not, it will be difficult for them to shake off the perception that they do not. The network knows the MDN associated with the device; the MDN is associated with the account. The account not only holds information about the identity of the subscriber, but even other facts such as mailing address and credit card number.

Google’s announcement also sparked new discussions about how the carriers ought to release LBS APIs that application developers can take advantage of. This only speaks for the U.S. operators’ inability to effectively educate the media. After all, as I have posted before, some operators do have open (or semi-open, depending on whether economics are part of the definition) APIs. So here is a quick snapshot of carrier supported LBS APIs for developers:

Verizon Wireless
Sprint
ATT

Right now Mobile Maps is limited to smart devices such as Blackberry, Windows Mobile, and Symbian. However, in America it is feature phones that occupy the largest footprint today. So why doesn’t Google take advantage of the semi-open API’s provided by operators? Hmm… perhaps they will soon… Or perhaps the economics get a little murky since operators impose revenue share models on subscriptions to on-deck applications. To make things even more complicated, with Brew operators a third party is also involved: Qualcomm. In contrast, Google’s model is based on advertising, which means giving the service away for free. So perhaps with a little creativity, and suppression of egos, all players could come to friendly terms that would ultimately benefit us, the end users.

Regardless of how this will pan out, the truth is Google’s is definitely a good long term strategy; eventually most, if not all, devices will be open smart devices.

I end this post with the real question that I have: will Google make Mobile Maps open like its online counterpart some day?

(Here is a good interview with the Google Maps product manager, Steve Lee).

Oh, It’s a Wonderful and Predictable World

Why is Om wasting his analytical mind and his words on his post today? The reasons behind the news from Verizon Wireless today can be simply narrowed to the first once he mentions: It’s all about the upcoming spectrum auction. And it is also about Android… Oh, which by the way is also all about the upcoming spectrum auction…

So it is only a matter of time before the rest of the herd follows. The big question for me is which carrier will embrace Android? Just for fun, my money goes to T-Mobile.

Finally, as soon as I figure out how exactly Verizon’s open platform will work and how it will benefit (or hurt – always a possibility) the industry, I will post some more….

>play's "Beyond Mobile 2.0"

I attended the UC Berkeley Digital Media and Entertainment >play Conference this past Saturday. The mobile panel focused around a somewhat vague, yet interesting topic: “Beyond Mobile 2.0”. The panel consisted of Steve Lee, Product Manager at Google Mobile, Tico Ballagas from Nokia, Jeff Sellinger, VP of Mobile at CBS, Rick Robinson, VP Products and Services at XOHM/Sprint, Evan Tana, Director of Product Marketing at Loopt, and moderated by Mike Rowehl of Sillicon Valley’s Mobile Monday, and AdMob’s tech dude. Some of the predominant themes were:

Location:

The most heard theme was: LBS is the key to providing targeted content.

According to Rick Robinson, the biggest problem with adoption today is the lack of privacy. However, I would agree with Evan’s response that the privacy control tools are in place today, so the biggest challenge is education (of consumers about these controls).

On Future of paid on deck applications:

According to Steve and Evan, both Google and Loopt get the whole ‘playing with carriers’ deal today, but believe the market is slowly moving to a more open environment. Nokia truly believes this, which was clear by Tico’s constant reminder that Nokia is evolving into a services company. Proof of this is the company’s launch of Ovi and late acquisitions (Navteq, Enpocket, Twango, and Loudeye). Rick Robinson from Xohm went as far as saying that "Xohm will tear down this wall..." (BIG statement!), but will still provide an on-deck expericence that is customized for the device.

Interoperability of different technologies:

The best description of what a rich end user experience might be was Jeff Sellinger’s. This would call for an interactive behavior between the different applications that exist on the mobile device. Jeff said it would be great to be able to tie SMS/MMS with WAP and Location. I would add streaming video and interactive gaming to this fabulous equation.

Limitations in the U.S.:

* Limited MMS support by U.S. carriers was the top item

* Absence of unlimited data plans, as in Europe, was mentioned repeatedly as a roadblock for user adoption

* Pervasive broadband (both availability and adoption) was mentioned a few times as an issue
Device fragmentation, specifically with browsers, was also mentioned as "old" but never ending "news"

Google is Watching Me Over the Airwaves

I am logged onto Google WiFi in Mountain View right now. First time I have ever used Google's free WiFi. I did not realize that I would have to log in with my Google username. It is pretty scary to realize that Google knows where I happen to be at this very moment... Or is it?

Google Navigator

I pay $4.99 per month for Verizon Wireless's VZNavigator. VZNavigator is a Brew based LBS applications that gives turn by turn directions, local directories, maps. VZNavigator has gotten me out of many a hairy situation. The past few times I have used the application, however, I get a sporadic error telling me it is unnable to retrieve the directions I have requested.

When this happened to me today, I decided to try Google's SMS directions. I sent "directions from (my work address) to (graphing social paterns conference address)" to the short code 46645 (GOOGL). Within 30 seconds I received three messages including the turn by turn directions. So while I didn't have a friendly voice dictating to me where to turn, nor access to a map, I was able to get to my destination just fine. I must admit it is pretty tempting to want to save myself $5/month going forward... Especially when it takes almost the same amount of time and effort to type the directions request onto the SMS message, than to navigate through the device's convoluted menus to get to VZNavigator.

Keeping the Google Bus Mobile

I heard a rumor that Google’s approach for providing Internet access to its employees while they ride the commuter shuttle using WiFi was turning many of the indulgence accustomed and productive workers into disgruntled commuters. Instead of using WiFi, Google is rumored to want to supply its soon to be no-longer-disgruntled commuters with 1xEvDO cards. If the rumor is true, will this be the real outcome???

EvDO is absolutely fabulous because it relieves you from the infamous ‘hot spot’ dependency and very effectively delivers on the promise of “Internet Everywhere”. As with all wireless access technologies, however, user satisfaction highly depends on coverage. EvDO, whether it is provided by the more experienced provider Verizon Wireless or the newbie Sprint, is likely to have its “gray spots”. These are spots where EvDO may not be present and one may be temporarily switched to 1xRTT. This is the CDMA technology that preceded EvDO and which only transmits at about 128Kbps instead of over 1Mbps.

The other catch is capacity. When 20+ concurrent users get on EvDO cards all using the same bearer (part of the cell site that provides the connectivity to the rest of the network) they will probably find the bandwidth to be much less than the expected 1.4Mbps.

Throw economics into the mix and the whole thing just falls apart. For the average consumer the price of EvDO is on average $80+ for the card plus $50 to $60 per month for the service (granted, Google can probably pull off a mega-deal with a carrier). Multiply this by the 150 or more Google commuters, and compare the numbers to using instead just a few EvDO lines connected to WiFi routers that can service the 20+ employees at a time.

At the end of the day, however, EvDO is a great investment for improving employee productivity. For example, another rumor has it that at Google “Sunday is the new Monday”. Therefore, for Google the return on investment on EvDO cards for its employees may certainly go a lot further than the Google Bus.