I'm not sure whether to believe some of the figures (60% fillrates, 2.6% click through-rates, and eCPMs as high as $4.00), but I thought this report by Adwhirl could be informative to developers trying to decide on free vs. premium.
It is obvious that low fill rates equal low revenues, but I have yet to see a single ad network or optimizer that yields 100%. Oh, well, you be the judge.
Other ad networks specializing on iPhone are Admob, Medialets, PinchMedia, and even Google is planning to do so.
Adwhirl iPhone Advertising Snapshot
Wednesday, May 06, 2009
iPhone Apps - Free more lucrative than Premium?
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Very interesting, I will have to see if some of our apps show the same data. This is going to start a big debate between app developers were free or premium is the way to go.
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