Monday, January 28, 2008


A new hot company has just arrived in the Valley and promises to be all the craze: Mig33.

Mig33 is a do-it-all-in-one downloadable "light" client packaged as a mobile social networking service. So what deems Mig33 hot? Its reach already covers 9 million subs accross 200 countries, and enjoys at least five fan sites.

The features Mig33 offers are VOIP, IM, and chat. But the most interesting aspect of Mig33, at least to me, is its Merchants program, which consists of peer to peer re-selling of credits. Mig33 users get a 25% discount when they buy $100 or more worth of credits and they can turn around and re-sell these to other users at a discount for a profit.

On the other hand, I am a little less optimistic about the traction mig33 is likely to get in the US with its downloadable client. The larger carriers block downloading to many of their devices. So unless mig33 gets on a couple of carrier decks (and pays for the right to do so), US penetration will be challenging. The one consolation is its WAP site, which although bare, it provides subscribers with an easy way to access mig33 on the go.

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